All Marketers Are Liars

All Marketers Are Liars by Seth Godin
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BOOK DETAILS

SKU:
GDN-9781591845331
ISBN:
9781591845331
EAN:
1591845335

BOOK DESCRIPTION

This book examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product.
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