Titles in this set are The Honest Truth about Dishonesty and Predictably Irrational.
Dan Ariely 2 Books Collection Set (The Honest Truth About Dishonesty, Predictably Irrational) by Dan Ariely
Dan Ariely 2 Books Collection Set (The Honest Truth About Dishonesty, Predictably Irrational) by Dan Ariely



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Dan Ariely 2 Books Collection Set

The Honest Truth About Dishonesty

Fascinating and provocative, Ariely's The Truth About Dishonesty is an insightful and brilliantly researched take on cheating, deception and willpower. Internationally bestselling author Ariely pulls no punches when it comes to home truths. Previous titles Predictably Irrational and The Upside Of Irrationality have becomes classics in their field, revealing unexpected and astonishing traits that run through modern humankind. Now acclaimed behavioural economist Dan Ariely delves deeper into the dark and murky recesses of contemporary psychology, daring to ask the big questions: What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves 'wishfully blind' to the blindingly obvious?

Predictably Irrational

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Bibliographic Information

Dan Ariely 2 Books Collection Set (The Honest Truth About Dishonesty, Predictably Irrational)

SKU:
U8-DanArielyColl-2bks
Location:
U8-8036/8041
Cat No:
SNW8138
Product ID:
DEALMAN-U8-DanArielyColl-2bks
EAN:
9780007256532
Publisher:
Binding:
Paperback
Language:
English

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