Business Management Books Collection 4 Books Set Titles in the Set Social Media Marketing In A Week, Teach Yourself Successful Project Management in a Week, Assertiveness In A Week: How To Be Assertive In Seven Simple Steps, PR In A Week: A Public Relations Masterclass In Seven Simple Steps
Teach Yourself In Week: Project Management, Social Media Marketing, Assertiveness & PR
Social Media Marketing In A Week
Social media marketing just got easier
If you are new to the world of social media, then this is the book for you. If you are more of a jaded professional, this book is not so much for you, though there are some pretty cool marketing tips here that you might not find in other places.
I particularly geared this book for you, the social media newbie, because I know it can be a scary experience when there is just so much to learn. I mean, Face book is the biggest website in the world. Where do you begin?
That's where I and this book come in. Not only will I show you how to get started with social media but I will also give you the ability and best practices to guide your interactions with your fans and subscribers pretty much forever, even if I can't advise directly on your exact situation or the sector you are part of.
In this book I will teach you the principles that will let you know whether that latest gadget is a good idea or not. Don't get left behind. Get started right now on your way to your social media success.
Each of the seven chapters in Social Media Marketing In A Week covers a different aspect:
- Monday: Gain insight with cases studies of companies that have achieved positive results from social media
- Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience
- Wednesday: Learn how to set up and configure Blogging, Face book, Twitter and LinkedIn
- Thursday: Learn how to set up and configure YouTube, Google, Pinterest, Stumble Upon, and other ones to watch
- Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less
- Saturday: Discover the tools and techniques that will help you to continually manage your social media campaign
Teach Yourself Successful Project Management in a Week
The ability to manage a project successfully is crucial to anyone who wants to advance their career. Written by Martin Manser, a leading expert on project management as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to run a project successfully from start to finish. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
Assertiveness In A Week: How To Be Assertive In Seven Simple Steps
A useful confidence-building tool for those whose key aim is to find their inner power' Edge Online Being more assertive just got easier Much has been spoken about the assertive communication style, not all of it complimentary! Many people confuse it with being aggressive, bamboozling others into submission and getting what you want, despite what they want. However, assertive communication is not domineering; it's just a means of saying what you mean, meaning what you say and allowing others to do the same. Taking the decision to adopt assertive behaviour will mark the beginning of a new way of life: a way of life where you make your own decisions and choices without feeling guilty, and where you are in control, not those around you. By working through some simple steps, and by testing the techniques out in a 'safe' environment, you will soon become confident in your new-found powers of assertion. You will be able to command the respect of others, achieve your personal and professional goals and raise your self-esteem.
The steps to assertive behaviour you will cover in this book are:
- Understand the different styles of communication and the effect they have.
- Identify your own style(s) of communication.
- Know your own worth and the worth of others.
- Be clear about your goals.
- Be prepared to learn from your successes and failures.
- Be flexible, and don't expect too much.
- Learn to listen.
Each of the seven chapters in Assertiveness In A Week covers a different aspect of being assertive:
- Sunday: Preparing the foundations
- Monday: Creating winning scenarios
- Tuesday: Dealing with the 'negative'
- Wednesday: Creating a positive impression
- Thursday: Being assertive in public
- Friday: Body language
- Saturday: Personal power
PR In A Week: A Public Relations Masterclass In Seven Simple Steps
You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change.
Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard.
Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences.
- Sunday: Who needs PR
- Monday: External audiences
- Tuesday: Dealing with the media
- Wednesday: Social Media
- Thursday: Practical pointers for powerful press releases
- Friday: Marketing communications
- Saturday: Internal PR
Teach Yourself Business Management 4 Books Collection Set Project, Social Media Marketing, Public Relation, Assertiveness
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A very useful guide for new generation, which shows all essentials skill for social media marketing.
Related Tags: social media marketing in a week, teach yourself successful project management in a week, assertiveness in a week, pr in a week, business management, social media marketing in a week, teach yourself successful project management in a week, assertiveness in a week, pr in a week, nick smith, martin manser, dena michelli, brian salter, teach yourself, 9789526528649